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This day in search marketing history: March 27

Google research: PPC ads drive 50% incremental clicks

In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether cl...

Mar 2023

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This day in search marketing history: March 26

More sites move to Google mobile-first indexing

In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a l...

Mar 2023

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This day in search marketing history: March 25

Google Panda patent granted

In 2014, a patent (Ranking search results) written by Google's Navneet Panda and Vladimir Ofitserov - possibly describing the Google Panda algorithm update, or part...

Mar 2023

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This day in search marketing history: February 26

Google expands mobile-friendliness as a ranking signal

In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21.This algorithmic change ...

Feb 2023

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This day in search marketing history: February 12

Google penalizes JCPenney for link scheme

In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty.The New York Times was a...

Feb 2023

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This day in search marketing history: February 11

Yahoo officially rejects Microsoft

In 2008, rumor became reality as Yahoo rejected Microsoft's $45 billion bid to buy Yahoo.The company concluded that the proposal substantially undervalued Ya...

Feb 2023

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This day in search marketing history: January 27

Google AdWords API launches
In 2005, Google launched the Google AdWords API.
Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spe...

Jan 2023

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This day in search marketing history: January 16

Top Story
In 2017, Google's Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site's crawl budget.
As Illyes explained, most ...

Jan 2023

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This day in search marketing history: January 15

Facebook Graph Search arrives
In 2013, Facebook announced a new experience that it called Graph Search.
Facebook Graph Search relied heavily on Likes and other connections to determine what to s...

Jan 2023

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This day in search marketing history: January 14

R.I.P. AMP
In 2022, we revealed what happened when Search Engine Land shut off AMP.
TL;DR: "We have seen very little disruption to our traffic and have reaped the benefit of having a clearer pic...

Jan 2023