If you've ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the...
Google's announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the r...
I've had access to Google's new Search Generative Experience (SGE) for about a week now. I decided to "formally" put it to the test using the same 30 queries from my March mini-study comparing the top...
For as long as I've worked in SEO, I have been asked the same question by brands and businesses, big and small:Why should I use YouTube? How can it help my business? Shouldn't I be on TikTok instead?S...
Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the oth...
The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a si...
Here we are over two decades into the 2000s, but bad B2B content marketing still exists.Digital content marketing has existed for at least 10 years, but some businesses still make ele...
Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have ...
TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery.Why we care. Google has acknowledged that T...
Google opened access to its new Search Generative Experience and today - and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he w...
[photo1]The "New Business Guide to Google Reviews" by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search.This comprehensive g...
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bu...
Bard is now showing images in responses - and Bard will show the source of each image, Google announced today. What's new. This update continues Google's push to try to make Bard more...
Within months of publishing, our "resignation letter templates" article climbed to number one in the SERPs for a client. If you know how to engineer success before starting then this shouldn't be surp...
Keyword difficulty isn't one of SEO's hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of...
ChatGPT is now available as an iOS app. The app is free and offers all the features you'll find on the web version. Why we care. ChatGPT has become an essential and popular tool for s...
ChatGPT is now available as an iOS app. The app is free and offers all the features you'll find on the web version. Why we care. ChatGPT has become an essential and popular tool for s...
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you'll need to understand the technology and how it will impact our marketing effor...
Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged in to Bing can soon ask Bing Chat questions but are currently limite...
As you may know, Google Search may translate the title link and snippet of a search result snippet for results that aren't in the language of the search query. Google has now updated its help document...