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Google testing new search design with AI answers over organic results

Google has reportedly started testing a new desktop search page design that integrates chat technology.
We already knew Google wants to add chatbot features to search this year. A new CNBC report p...

Feb 2023

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Is SEO Dead? Heck NO. Here’s Why

Here's a flowchart to drill home the message:
[photo1]
So... why do people keep saying it is?
Let's discuss.
"I can't rank the pages I want to rank"
People often say that SEO is dead b...

Jan 2023

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How to Optimize Existing Content for Featured Snippets — Whiteboard Friday

How to Optimize Existing Content for Featured Snippets -- Whiteboard Friday
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect...

Dec 2022

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Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”

Beyond Title Tags: 5 Worthwhile SEO Tests that Seem "Untestworthy"
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the view...

Oct 2022

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10 SEO Techniques for More Traffic

You can either:
Rank higher for existing keywords
Rank for more keywords
Get more clicks
The SEO techniques below all help you do one or more of those things.
1. Learn from your competi...

Sep 2022

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15 Quick SEO Wins (To Improve Your Rankings)

Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.
You should be able to do each within an hour.
Let's get to it.
1. Boost important pages with internal...

Jul 2022

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Google testing new featured snippet layouts

Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018...

Jun 2022

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Google SERP analysis: PAA appears 10x more than featured snippets

Is optimizing for featured snippets near the top of your SEO to-do list? If so, you may want to re-consider how big of a priority it is for you.
That's because the number of featured snippets shown...

Jan 2022

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How to Improve Organic Clickthrough for Your Content

How to Improve Organic Clickthrough for Your Content
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
G...

Jan 2022