Articles
FBI warns of increasing use of AI-generated deepfakes in sextortion schemes
The FBI on Monday warned of the increasing use of artificial intelligence to generate phony videos for use in sextortion schemes that attempt to harass minors and non-consulting adults or coerce them ...
Generative AI will help your business handle more customer issues, faster
There's a lot of buzz around generative AI's potential to push productivity into hyperspeed, from quickly spitting out lines of code for developers to text and image tools that allow marketing teams t...
Twitter’s U.S. ad revenue drops 59%
Linda Yaccarino today became Twitter CEO - and she's got some hard work ahead of her. That's because Twitter's advertising revenue has declined 59% year on year, according to an internal presentation ...
Get your B2B site unstuck: Top SEO tips for stagnant sites
If you've ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the...
Maryland school district sues Meta, Google, and TikTok over 'mental health crisis'
A Maryland school district is suing Meta, Google, Snap, and TikTok owner ByteDance for allegedly contributing to a "mental health crisis" among students. A lawsuit filed by the Howard County Public Sc...
How Google’s Search Generative Experience compares to ChatGPT, Bard, Bing Chat
I've had access to Google's new Search Generative Experience (SGE) for about a week now. I decided to "formally" put it to the test using the same 30 queries from my March mini-study comparing the top...
Is your YouTube Channel a brand video graveyard? How to revive it
For as long as I've worked in SEO, I have been asked the same question by brands and businesses, big and small:Why should I use YouTube? How can it help my business? Shouldn't I be on TikTok instead?S...
How to do B2B content marketing the right way (with 5 examples)
Here we are over two decades into the 2000s, but bad B2B content marketing still exists.Digital content marketing has existed for at least 10 years, but some businesses still make ele...
TikTok tests AI chatbot for search and discovery
TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery.Why we care. Google has acknowledged that T...
Among AI dangers, deepfakes worry Microsoft president most
On Thursday, Microsoft President Brad Smith announced that his biggest apprehension about AI revolves around the growing concern for deepfakes and synthetic media designed to deceive, Reuters reports....
Google Search bug caused a drop in video traffic
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bu...
How to land 1,830 ranking positions with only one article
Within months of publishing, our "resignation letter templates" article climbed to number one in the SERPs for a client. If you know how to engineer success before starting then this shouldn't be surp...
Adobe is adding AI image generator Firefly to Photoshop
Adobe Photoshop is getting a new generative AI tool that allows users to quickly extend images and add or remove objects using text prompts. The feature is called Generative Fill, and is one of the fi...
Google bans Downloader app after TV firms complain it can load a pirate website
The Google Play Store suspended an app that combines a web browser with a file manager after a Digital Millennium Copyright Act (DMCA) complaint pointed out that the app is capable of loading a piracy...
Adobe Photoshop's new "Generative Fill" AI tool lets you manipulate photos with text
On Tuesday, Adobe added a new tool to its Photoshop beta called "Generative Fill," which uses cloud-based image synthesis to fill selected areas of an image with new AI-generated content based on a te...
Top Tips for Non-Spammy Link Building — Whiteboard Friday
Top Tips for Non-Spammy Link Building -- Whiteboard Friday
The author&'s views are entirely their own (excluding the unlikely event of hypnosis) and may not always...New Google AI tools will let advertisers generate media assets
Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on.Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create med...
SCOTUS spares Section 230, rules Google, Twitter not liable for aiding ISIS
Today the United States Supreme Court quashed tech industry fears that the nation's highest court might ruin the Internet by deciding that platforms should be held liable for recommending third-party ...
Your comprehensive guide to Performance Max campaigns
[photo1]Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google's networks, including search, display, YouTube, Discover, Gmail and Maps, with a...